In an interview to a British newspaper, Freida Pinto has said, "It's just this thing that people (in India) are so fascinated by white skin."
She referred to the half-a-dozen or so fairness cream ads and added, "If a cream can give you confidence, then you really have to check your whole confidence department in the first place."
With these words, Pinto has directed international attention to the elephant in the room, or, well, the elephant in our entire country. Oh Freida, in India, a fairness cream isn't just a key to confidence or beauty, it has the power to make you an air hostess or a star reporter, and it's your only hope if you want to get married. They are your new-age fairy godmothers.
(...)
In sharp contrast, the Advertising Standards Council of India (ASCI) recently banned three deo ads for causing, "grave and widespread offence," and because they were "misleading and demeaning."
It's disturbing that an ad that shows women as sexual beings causes grave and widespread offence, while one that shows a woman needing a fairness cream to gain the approval of her family, her future husband and the rest of society does not. Full story...
Don't miss:
She referred to the half-a-dozen or so fairness cream ads and added, "If a cream can give you confidence, then you really have to check your whole confidence department in the first place."
With these words, Pinto has directed international attention to the elephant in the room, or, well, the elephant in our entire country. Oh Freida, in India, a fairness cream isn't just a key to confidence or beauty, it has the power to make you an air hostess or a star reporter, and it's your only hope if you want to get married. They are your new-age fairy godmothers.
(...)
In sharp contrast, the Advertising Standards Council of India (ASCI) recently banned three deo ads for causing, "grave and widespread offence," and because they were "misleading and demeaning."
It's disturbing that an ad that shows women as sexual beings causes grave and widespread offence, while one that shows a woman needing a fairness cream to gain the approval of her family, her future husband and the rest of society does not. Full story...
Don't miss:
- Black is the colour I like best...
- I am black, but I wish I were white. Sad...
- Facebook application that gives Indian men a lighter skin!!!
- Indian men spend millions on skin-whitening creams...
- "Snow white syndrome", India's obsession with fair skin...
- Why are so many black and Asian women desperate to be white?
- It's not just your caste, it's also the colour of your skin...
- Skin-lightening phenomenon has reached dangerous proportions in Jamaica slums...
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