India: it's not just your caste, it's also the colour of your skin...

The actors are beautiful, the sets are stylish and the message could not be clearer – the woman with the paler skin gets the man.

In recent weeks, Indians have been treated to an eye-catching television advert "mini-series" featuring three of Bollywood's hottest talents in a moody love-triangle. All in the name of skin-whitening cream. 

The whitening market in India is worth millions of pounds, with men as well as women routinely buying bleaching lotions in an effort to "improve" their complexion. But the mini-series advert featuring Saif Ali Khan, Priyanka Chopra and Neha Dhupia has reopened a debate about India's obsession with pale skin and triggered an angry reaction from some who think the advert is discriminatory and outdated. More...

See also: The Experiences of a black man in Japan...

And this: South Africa Chinese 'become black!!!'

And this: Thrown into fire for being low-caste...