Mikeisha Simpson covers her body in greasy white cream and bundles up in a track suit to avoid the fierce sun of her native Jamaica, but she is not worried about skin cancer.
The 23-year-old resident of a Kingston ghetto hopes to transform her dark complexion to a cafe-au-lait color common among Jamaica’s elite and favored by many men in her neighborhood.
She thinks a fairer skin could be her ticket to a better life. So she spends her meager savings on cheap, black-market concoctions that promise to lighten her pigment.
Ms. Simpson and her friends ultimately shrug off public health campaigns and reggae hits blasting the reckless practice. More...
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