Friday, March 16, 2012

Horlicks and Complan in India claim they can help children pass exams! What???

The makers of the classic British bedtime and energy drinks Horlicks and Complan have been criticised over claims that they can help children pass their exams.

Similar claims in an advertisement on British television, that Horlicks makes children "taller, stronger, sharper," were rejected in a ruling by the UK Advertising Standards Authority.

Campaigners in India said the local commercials exploit the anxiety of parents for their children to do well in examinations – and become celebrated 'class toppers' – with unsubstantiated claims.

 According to advertisements on Indian television, children who drink the energy drink Complan twice a day soon become "exam ready." It asks parents if their children "forget things they learn for their exams?" and suggests two cups of Complan "will charge your children's brain and improve their ability to retain what they learn." Horlicks, which in India is fortified with supplements and vitamins, claims it "builds up attention, concentration and makes children stronger by making both the brain and the body ready for exams". Full story...

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