Monday, January 24, 2011

IKEA stores are like a maze to keep customers trapped in?

If you've ever found yourself hopelessly lost in an Ikea store, you were probably not alone.

The home furnishing chain’s mazy layouts are a psychological weapon to part shoppers from their cash, an expert in store design claims.

The theory is that while following a zig-zag trail between displays of minimalist Swedish furniture, a disorientated Ikea customer feels compelled to pick up a few extra impulse purchases. More...

Don't miss:
  1. Manipulating children into becoming nagging consumers...
  2. Man stole bed and wardrobe from IKEA!!!
  3. Self-service checkouts 'have not cut supermarket queues'
  4. Life without supermarkets?
  5. The Good Consumer. Are you one? 

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