People for the Ethical Treatment of Animals is asking the ice cream maker to begin using breast milk in its products instead of cow's milk, saying it would reduce the suffering of cows and calves and give ice cream lovers a healthier product.
The idea got a cool reception Thursday from Ben & Jerry's officials, the company's customers and even La Leche League International, the world's oldest breast-feeding support organization, which promotes the practice — for babies, anyway.
PETA wrote a letter to company founders Ben Cohen and Jerry Greenfield on Tuesday, telling them cow's milk is hazardous and that milking them is cruel.
"If Ben and Jerry's replaced the cow's milk in its ice cream with breast milk, your customers — and cows — would reap the benefits," wrote Tracy Reiman, executive vice president of the animal rights advocacy group. She said dairy products have been linked to juvenile diabetes, allergies and obesity. More...