Celebrity chef Jamie Oliver has launched an extraordinary attack on the British - portraying them as uncivilised materialists obsessed with a "culture of alcohol".
The 33-year-old describes his fellow countrymen's materialistic attraction to widescreen TVs, cars, mobile phones, and - above all else - beer as being symptomatic of "the new poverty" blighting the UK.
Oliver's latest attack follows a joke he made about the Holocaust last week, when dozens of Germans complained that he was insulting them.
This time the cook, who made his name as The Naked Chef in the late 90s, has turned his fire on everything from the paucity of British cooking to binge drinking.
In an interview in the latest edition of Paris Match magazine published in French, Oliver contrasts the country with France, where old fashioned cutoms are still observed.
Oliver even claims that he had found a better range of food in African slums than in his home country, where people were more interested in getting "drunk in pubs" than eating well.
Commenting on the fact that 80 per of the British do not even bother sitting round a table for dinner any more, Oliver says: "It's true in the centre of London and in the big northern cities. It's linked to the new poverty. More...