The Internet has brought unprecedented change to societies across the world in just the last decade and it is no wonder when you consider the following statistics: Google now processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day or 1.2 trillion searches per year worldwide. Facebook now has over 2 billion monthly active users, and 1.15 billion of them use it every day whilst Twitter has 328 million active users, generating over 500 million tweets every day or nearly 200 billion a year. There are 1.3 billion YouTube users watching 5 billion videos every single day and 300 hours of video are uploaded every minute of every day.
Two years ago the most traded global commodity was oil, today it is data. The oil industry has dominated the global commodity market for a hundred years one way or another. In that time it has also been the cause of considerable geopolitical conflict – hardly surprising when you consider than more than four billion metric tons of oil is shipped worldwide every year.
The world’s largest internet company by revenue is Amazon. It now has a revenue of $136 billion. Its founder, Jeff Bezos is today reportedly worth $100 billion.
In 1991 the very first website went live. In 2014, an internet milestone was achieved when one billion websites were active. Today that number is 1.3 billion and rising at the rate of nearly 275,000 a day. Demand is increasing. Today there are 3.74 billion users plugged in to the internet worldwide, roughly half of all of humanity.
Internet advertising revenue has rocketed exponentially. With a projected $205 billion Internet ad spend compared to a projected TV ad spend of $192 billion, global internet advertising spend is expected to exceed TV advertising spend in 2017 for the first time ever. In the meantime, the internet attracts over $2 trillion in online sales with no decline in sight. And don’t forget that whilst reading this particular article, it is just one of two billion published every single day.
There’s a downside though. There always is. Full story...
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Two years ago the most traded global commodity was oil, today it is data. The oil industry has dominated the global commodity market for a hundred years one way or another. In that time it has also been the cause of considerable geopolitical conflict – hardly surprising when you consider than more than four billion metric tons of oil is shipped worldwide every year.
The world’s largest internet company by revenue is Amazon. It now has a revenue of $136 billion. Its founder, Jeff Bezos is today reportedly worth $100 billion.
In 1991 the very first website went live. In 2014, an internet milestone was achieved when one billion websites were active. Today that number is 1.3 billion and rising at the rate of nearly 275,000 a day. Demand is increasing. Today there are 3.74 billion users plugged in to the internet worldwide, roughly half of all of humanity.
Internet advertising revenue has rocketed exponentially. With a projected $205 billion Internet ad spend compared to a projected TV ad spend of $192 billion, global internet advertising spend is expected to exceed TV advertising spend in 2017 for the first time ever. In the meantime, the internet attracts over $2 trillion in online sales with no decline in sight. And don’t forget that whilst reading this particular article, it is just one of two billion published every single day.
There’s a downside though. There always is. Full story...
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