In matrimonial advertisements in South Asian countries, women with "fair complexion" are in high demand, and millions of men and women around the world have resorted to bleaching their skin.
In recent years, new creams have been introduced to lighten armpit hair and even female genitals.
And their manufacturers advertise their wares by preying on basic human insecurities - consumers are encouraged to believe that lightening their skin tone a shade or two will enable them to win 'better' jobs and spouses and generally improve the quality of their lives.
Over the years, campaigners have tried to challenge this belief - they argue that beauty is more than skin deep and that dark is beautiful too. Full story...
Related posts:
In recent years, new creams have been introduced to lighten armpit hair and even female genitals.
And their manufacturers advertise their wares by preying on basic human insecurities - consumers are encouraged to believe that lightening their skin tone a shade or two will enable them to win 'better' jobs and spouses and generally improve the quality of their lives.
Over the years, campaigners have tried to challenge this belief - they argue that beauty is more than skin deep and that dark is beautiful too. Full story...
Related posts:
- Fair and lowly: India's skin-whitening phenomenon...
- A whiter vagina? The Indian obsession with fairer skin sinks to a new low...
- 'You need to be white to win': skin-whitening campaign causes uproar...
- Only fair is beautiful in India: the Indian obsession with fair skin...
- Why are so many Indians obsessed with fair skin?
- Black is the colour I like best...
- I am black, but I wish I were white. Sad...
- Facebook application that gives Indian men a lighter skin!!!
- Indian men spend millions on skin-whitening creams...
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