Nestlé drops sponsorship of athletics body (IAAF) over scandal...

Swiss-based food giant Nestlé has terminated a sponsorship programme with world athletics' governing body (IAAF) over fears that the corruption and doping scandals surrounding the sport could damage the company's reputation, a spokeswoman said on Wednesday.

"I confirm that we have decided to end our partnership with the IAAF Kids Athletics programme with immediate effect," Nestlé spokeswoman Lydia Meziani told AFP in an email.

"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF," she added.

Nestlé, the world's largest food company, became in 2012 the main sponsor of a programme aimed at promoting athletics for youths worldwide.

 But Meziani said Nestle decided to "terminate (its) existing relationship with the IAAF" because a continued partnership "could negatively impact our reputation and image." Full story...

Related posts:

1. Secret files allege corruption at top levels of world tennis...
2. Athletics doping: Russia provisionally suspended by IAAF...
3. Russia doping scandal: 5 of the most shocking allegations...
4. Leaked IAAF doping files reveal 'extraordinary extent of... 
5. Anti-doping agency 'alarmed' by claims of suspect testing by 800 athletes...
6. Russian doping claims: 99% of athletes guilty, German TV alleges...
7. Lance Armstrong: Cycling chiefs helped me to cheat!