Wednesday, July 22, 2015

How the annoying automated checkout is driving frustrated shoppers away from major supermarkets...

Self-service checkouts are meant to make the experience of shoppers better but instead it is driving them away.

Retail experts say the decision made by Coles and Woolworths to introduce the automated machines was for financial reasons and not for consumer convenience.

Barry Urguhart, from Perth-based consulting firm Marketing Focus, told Daily Mail Australia five out of six people did not like the technology.

'The problem is between 40 to 60 per cent of checkouts are now automated,' he said.

'Males find the automated system very good for purchases for six products or less.

'In women, the astute and technology savvy use it for 12 products or less.'

But Mr Urquhart said women ran into trouble with them if they had more than that number. Full story...

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