World football's most powerful sponsors added their voices to the growing chorus of disapproval aimed at Fifa yesterday, as Visa, Coca-Cola and Adidas said they would consider whether to continue their financial support.
McDonald's, Budweiser, Hyundai, and Nike also issued statements appearing to criticise world football's governing body as incumbent president Sepp Blatter faces losing sponsorship deals worth up to $1.6bn (€1.4bn) over the next decade.
Adidas, based in southern Germany, has supplied the official match ball for every Fifa World Cup tournament since 1970, but is now understood to be reconsidering its position.
Coca-Cola, one of Fifa's most recognisable and valuable corporate partners, has bought advertising space at World Cups since 1950, but relations between the two now appear close to breaking point.
Its statement read: "This lengthy controversy has tarnished the mission and ideals of the Fifa World Cup and we have repeatedly expressed our concerns about these serious allegations." Full story...
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McDonald's, Budweiser, Hyundai, and Nike also issued statements appearing to criticise world football's governing body as incumbent president Sepp Blatter faces losing sponsorship deals worth up to $1.6bn (€1.4bn) over the next decade.
Adidas, based in southern Germany, has supplied the official match ball for every Fifa World Cup tournament since 1970, but is now understood to be reconsidering its position.
Coca-Cola, one of Fifa's most recognisable and valuable corporate partners, has bought advertising space at World Cups since 1950, but relations between the two now appear close to breaking point.
Its statement read: "This lengthy controversy has tarnished the mission and ideals of the Fifa World Cup and we have repeatedly expressed our concerns about these serious allegations." Full story...
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