The boss of Pret A Manger has revealed the sociable secret of how to get served a free coffee in the sandwich chain he hopes to make as big as McDonald’s.
Chief executive Clive Schlee said he has given staff the power to hand out free drinks or food to the customers they like best - or would like to take home.
He told the Standard: “We looked at loyalty cards but we didn’t want to spend all that money building up some complicated Clubcard-style analysis.
“Instead the staff have to give away a certain number of hot drinks and food every week. They will decide ‘I like the person on the bicycle’ or ‘I like the guy in that tie’ or ‘I fancy that girl or that boy’. It means 28 per cent of people have had something free. It’s a nice, different way of doing it.”
Mr Schlee, who was unveiling record profits for the fast growing British chain, told the Standard he hopes to one day rival the likes of McDonald’s and Starbucks with stores spanning the globe. Full story...
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Chief executive Clive Schlee said he has given staff the power to hand out free drinks or food to the customers they like best - or would like to take home.
He told the Standard: “We looked at loyalty cards but we didn’t want to spend all that money building up some complicated Clubcard-style analysis.
“Instead the staff have to give away a certain number of hot drinks and food every week. They will decide ‘I like the person on the bicycle’ or ‘I like the guy in that tie’ or ‘I fancy that girl or that boy’. It means 28 per cent of people have had something free. It’s a nice, different way of doing it.”
Mr Schlee, who was unveiling record profits for the fast growing British chain, told the Standard he hopes to one day rival the likes of McDonald’s and Starbucks with stores spanning the globe. Full story...
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