Big Bro is watching you. Inside your mobile phone and hidden behind your web browser are little known software products marketed by contractors to the government that can follow you around anywhere. No longer the wide-eyed fantasies of conspiracy theorists, these technologies are routinely installed in all of our data devices by companies that sell them to Washington for a profit.
That’s not how they’re marketing them to us, of course. No, the message is much more seductive: data, Silicon Valley is fond of saying, is the new oil. And the Valley’s message is clear enough: we can turn your digital information into fuel for pleasure and profit - if you just give us access to your location, your correspondence, your history, and the entertainment that you like.
Ever played Farmville? Checked into Foursquare? Listened to music on Pandora? These new social apps come with an obvious price tag: the annoying advertisements that we believe to be the fee we have to pay for our pleasure. But there’s a second, more hidden price tag - the reams of data about ourselves that we give away. Just like raw petroleum, it can be refined into many things - the high-octane jet fuel for our social media and the asphalt and tar of our past that we would rather hide or forget.
We willingly hand over all of this information to the big data companies and in return they facilitate our communications and provide us with diversions. Take Google, which offers free email, data storage, and phone calls to many of us, or Verizon, which charges for smartphones and home phones. We can withdraw from them any time, just as we believe that we can delete our day-to-day social activities from Facebook or Twitter. Full story...
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That’s not how they’re marketing them to us, of course. No, the message is much more seductive: data, Silicon Valley is fond of saying, is the new oil. And the Valley’s message is clear enough: we can turn your digital information into fuel for pleasure and profit - if you just give us access to your location, your correspondence, your history, and the entertainment that you like.
Ever played Farmville? Checked into Foursquare? Listened to music on Pandora? These new social apps come with an obvious price tag: the annoying advertisements that we believe to be the fee we have to pay for our pleasure. But there’s a second, more hidden price tag - the reams of data about ourselves that we give away. Just like raw petroleum, it can be refined into many things - the high-octane jet fuel for our social media and the asphalt and tar of our past that we would rather hide or forget.
We willingly hand over all of this information to the big data companies and in return they facilitate our communications and provide us with diversions. Take Google, which offers free email, data storage, and phone calls to many of us, or Verizon, which charges for smartphones and home phones. We can withdraw from them any time, just as we believe that we can delete our day-to-day social activities from Facebook or Twitter. Full story...
Related posts:
- NSA Internet spying sparks race to create offshore havens for data privacy...
- Facebook's Zuckerberg lapdog for surveillance state...
- The NSA has been widely monitoring international banking and credit card transactions...
- Apple iPhone 5S: Big Brother's dream comes true...
- We're living '1984' today...
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