Thursday, October 31, 2013

Facebook trialling new technology to track users' behaviour online...

Facebook wants to get inside users heads with new capabilities to track and analyse their behaviour across the social network.

Not content with collecting huge troves of data about users' lives outside of Facebook, executives want new capabilities to track users' minute interactions with the service itself.

New technology would allow them to start collecting data on details like how long users hover their cursors over elements on the page and whether their newsfeed is visible as they browse the site.

Facebook analytics chief Ken Rudin said the recorded data could be used for various ends - ranging from product development to targeting advertising more precisely.

But with the company among a string of Silicon Valley firms exploited for personal data by the U.S. National Security Agency, any increase in the data it collects is bound to raise users' concerns. Full story...

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