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Take Singapore, for example. Boasting the most millionaire households per capita in the world, designers are taking this once staid city far more seriously.
From a celebrity-packed showing of luxury brand Chanel's cruise collection, to the opening of the city's annual fashion festival, the island saw more famous designers descend on its shores in a single week in May than ever before.
A Scottish castle, the Palace of Versailles and other exotic settings have been the locations of Karl Lagerfeld's extravagant Chanel shows in the past, but the decision to hold it in Singapore was a calculated one, according to Bruno Pavlovsky, Chanel's President of Fashion.
"We see a double-digit development here in the region, that's why we've decided to organise this major event, our first event of this level in South East Asia." Full story...
Related posts:
Take Singapore, for example. Boasting the most millionaire households per capita in the world, designers are taking this once staid city far more seriously.
From a celebrity-packed showing of luxury brand Chanel's cruise collection, to the opening of the city's annual fashion festival, the island saw more famous designers descend on its shores in a single week in May than ever before.
A Scottish castle, the Palace of Versailles and other exotic settings have been the locations of Karl Lagerfeld's extravagant Chanel shows in the past, but the decision to hold it in Singapore was a calculated one, according to Bruno Pavlovsky, Chanel's President of Fashion.
"We see a double-digit development here in the region, that's why we've decided to organise this major event, our first event of this level in South East Asia." Full story...
Related posts:
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