92% of Google users unaware of privacy policy. Are you?

A little over a year ago I wrote about the changes to Google’s privacy policy and the potential legal repercussions that the new policy would have. We raised concerns at the time about how the ‘simplified’ privacy policy made it possible for Google to combine data from across a whole range of services, without consumers being able to understand what happens to their data or to choose to not share their data in this way.

Big Brother Watch (BBW) decided to carry out a poll to see what the repercussions of Google’s actions would be. We found that nine in 10 adults had not read the new privacy policy despite 92 percent of adults using Google services on a regular basis (at least once a week).

Ultimately, this meant that users were unaware that their private information was about to become a lot more valuable to Google and as such had no opportunity to decide whether to opt-out.

One year on and Google has now been told it faces action from at least six European data protection authorities, including the British Information Commissioner’s Office.  Full story...

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