What girls really, really want, according to Lego, is their very own version of the popular plastic bricks.
So, recently, the company started producing five curvy plastic 'friends' who bake, home-make, decorate, style hair and shop. Plus a plastic female ghetto called Heartlake City, which somehow manages to thrive without any fire-fighters or policemen.
Naturally, when this new product came out, many mothers were outraged. ('There IS a girls' version already - it's called Lego,' one woman commented scathingly.)
But Lego had painstakingly done its homework. Its head researcher told a newspaper that they'd discovered girls today have a single overwhelming preoccupation - beauty. Full story...
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So, recently, the company started producing five curvy plastic 'friends' who bake, home-make, decorate, style hair and shop. Plus a plastic female ghetto called Heartlake City, which somehow manages to thrive without any fire-fighters or policemen.
Naturally, when this new product came out, many mothers were outraged. ('There IS a girls' version already - it's called Lego,' one woman commented scathingly.)
But Lego had painstakingly done its homework. Its head researcher told a newspaper that they'd discovered girls today have a single overwhelming preoccupation - beauty. Full story...
Related posts:
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