HEAVY-HANDED security chiefs will ban Olympic spectators for wearing the wrong brand of clothes, it emerged yesterday.
Games boss Sebation Coe warned anyone wearing a Pepsi T-shirt is likely to be booted out because it would upset sponsors Coca-Cola.
And he only said spectators in Nike trainers “could probably” be allowed in although Adidas are also backing the event.
Coe defended the draconian move and said it was to protect corporate sponsors who have paid a fortune to be involved.
It’s the latest example of a ruthless brand crackdown in the run-up to the London games.
A cafe manager in London who displayed five bagels in the style of the Olympic rings was ordered to take them down. A butcher in Weymouth, Dorset, also had to take down five rings made from sausages. Full story...
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Games boss Sebation Coe warned anyone wearing a Pepsi T-shirt is likely to be booted out because it would upset sponsors Coca-Cola.
And he only said spectators in Nike trainers “could probably” be allowed in although Adidas are also backing the event.
Coe defended the draconian move and said it was to protect corporate sponsors who have paid a fortune to be involved.
It’s the latest example of a ruthless brand crackdown in the run-up to the London games.
A cafe manager in London who displayed five bagels in the style of the Olympic rings was ordered to take them down. A butcher in Weymouth, Dorset, also had to take down five rings made from sausages. Full story...
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- Missiles, bombs, drones & battleships: London ready for Olympics?
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- The 2012 London summer olympics: more than meets the "eye?"
- Olympism profiteering, exploitation and corruption...
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