Monday, May 21, 2012

Men in Switzerland can now watch TV ... while urinating!!!

One of the unspoken rules of urinal etiquette is that men – when going about their business – look straight ahead. That usually means staring at a blank wall. Except if you happen to be in the men’s room at the Marché Restaurant in Zurich, which now features “Weewee TV” on small screens built into the urinals.

Marcel Näpflin, general manager of the company that makes the Urimat units, says this is a first for Switzerland, after similar features were unveiled in the U.K. and Japan. In Zurich, you just need to press a button and the displays on the waterless pissoirs show not only ads but Internet videos, news, traffic and weather reports. The system, called “Pinkel-TV” in German, makes it possible for “advertisers to reach an exclusively male target group, with no scattershot,” says Näpflin.

The Urimat executive sees a great deal of potential in “WC-TV,” and says there has been a significant amount of interest in the medium on the part of potential advertisers. While not divulging the rates his company is charging, he says they are inexpensive because – unlike a poster system – nobody has to be sent out to change anything. Näpflin says it’s a win-win situation: restaurants that install the system get a cut of the ad revenue, advertisers get an audience, viewers get some entertainment, and his firm makes money from selling more and more Urimats. Each unit costs 1,290 Swiss francs ($1,380). Full story...

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