A recent survey by market research agency Kantar has declared that Manchester United are the world's most popular club with 659 million followers globally.
The study was the largest football fan survey ever carried out, with 54,000 respondents from 39 countries taking part.
According to Kantar's findings, the Red Devils have 71m fans in North and South America, 90m in Europe, 173m across Africa and the Middle East, and critically, 325m fans in the ever-expanding Asian market.
A similar study was commissioned in 2007 and, at that time, United only boasted half of their current number of fans.
The clubs's commercial director, Richard Arnold, was understandably pleased by the survey's findings, which added to Forbes magazine's recent declaration that United are the world's most valuable sports brand. Full story...
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The study was the largest football fan survey ever carried out, with 54,000 respondents from 39 countries taking part.
According to Kantar's findings, the Red Devils have 71m fans in North and South America, 90m in Europe, 173m across Africa and the Middle East, and critically, 325m fans in the ever-expanding Asian market.
A similar study was commissioned in 2007 and, at that time, United only boasted half of their current number of fans.
The clubs's commercial director, Richard Arnold, was understandably pleased by the survey's findings, which added to Forbes magazine's recent declaration that United are the world's most valuable sports brand. Full story...
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