In much of the world, gold is regarded as an investment for times of great risk. In India, though, demand for the yellow metal remains strong through good times and bad.
That's because, in Indian culture, gold has a traditional worth that far outweighs its intrinsic value. As India's economy surges and more people share the wealth, the country's thirst for gold is rippling through the world market.
There's no better place to see what gold means to India than in the tony jewelry stores of New Delhi. At Tribhovandas Bhimji Zaveri Delhi, P.N. Sharma shows visitors through three floors of opulence that make "Breakfast at Tiffany's" look like a snack. More...