Monday, March 28, 2011

Aggregators: if we can't beat them, let's join them...


Arianna Huffington's sale of the website that bears her name has not been without controversy; there are plenty who say she made a fortune from the sale to AOL on the back of aggregating other people's content and exploiting bloggers who contributed for no pay and none of the highly rated equity. It is easy, of course, to argue that it isn't fair, and, in addition, that life isn't fair either. But it is also worth bearing in mind that this is the nature of the internet too.

Facebook, for example, isn't offering to share the advertising revenue it generates with the half a billion people who supply profiles (although come to think of it, income from one's own site might be somewhat disappointing). Why should it? The skill is corralling so many people in one place, not in writing a Facebook profile. Whatever next? ITV paying viewers to watch the final of Dancing on Ice so they can get more advertising revenue? It's not like there is any skill in watching telly after all. More...

Don't miss:
  1. New York man faces five years in jail for ‘linking’ to online videos...
  2. Bragging bloggers and their private trivial pursuits...
  3. Most people will refuse to pay for online news...
  4. Arab bloggers seek wider readership with print newspaper...
  5. Bloggers are “political extremists” says Murdoch CEO... 

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