A car dealer desperate to shift stock has stunned the motor industry with an extraordinary offer: buy one car and get one free.
The online car broker Broadspeed.com said yesterday it had just sold the last of its Dodge Avenger saloons after launching the extraordinary offer, more usually seen on washing powder or packets of bacon.
Buyers were able to buy two Dodge Avenger SXT 2.4i models for £20,000 from the firm, based in Colchester, Essex. Such was demand for the cars, which come with leather seats and air-conditioning, that the company website crashed. Simon Empson, managing director, said he was planning to offer more "Bogof" deals in the future.
Car industry experts described the offer as "almost unbelievable'' and said it was a sign the car market was in crisis. New car sales in the UK slumped by 23% last month, the biggest fall for 17 years. More...
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with such tight retail margins it is hard to believe that offer.
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