Supermarket chain Cold Storage has apologised for a price promotion on beef at one of its outlets during Deepavali, acknowledging that it was "insensitive" to Hindus.
A photo of the promotion, which advertised a 38 per cent discount for certain beef products, was uploaded by Twitter user @AdamFlinter on Monday (Oct 31).
"Cold Storage's #deepavali promotion was on beef!!! Cultural understanding eh?" he wrote, adding that the photo was from a friend.
Hindus generally abstain from eating beef as they regard the cow as sacred.
In a statement to The Straits Times on Wednesday, Cold Storage explained that the promotion was put up at one store by a junior team member who had "overlooked the cultural sensitivity". Full story...
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