Samsung appears to be having a hard time winning back Chinese consumers that lost faith in it after the Galaxy Note 7 fiasco.
The South Korean company issued a belated recall of the Galaxy Note 7 in China, weeks after it ceased sales in the US, that prompted allegations of anti-China prejudice. Then on Oct. 29, Samsung held an event in Shijiazhuang, Hebei for local distributors. In order to thank retail partners for continuing to support the brand, about 20 Korean and Chinese Samsung leaders took the stage at the event, and then kneeled to show their gratitude.
The gesture was not well-received in China.
When a Sina Weibo user (who claims to have purchased a faulty Galaxy Note 7 that exploded) tweeted out an image of the executives on their knees, thousands of Chinese internet users reacted angrily. By kneeling, Samsung showed disrespect for Chinese culture, they said.
“Now we can say goodbye to Samsung,” wrote one on Weibo (link in Chinese, registration required). “We bow for our parents, teachers, heroes, martyrs, our virtuous ancestors, what’s the purpose of this sort of bowing? I can’t accept this in my heart,” another wrote. Full story...
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The South Korean company issued a belated recall of the Galaxy Note 7 in China, weeks after it ceased sales in the US, that prompted allegations of anti-China prejudice. Then on Oct. 29, Samsung held an event in Shijiazhuang, Hebei for local distributors. In order to thank retail partners for continuing to support the brand, about 20 Korean and Chinese Samsung leaders took the stage at the event, and then kneeled to show their gratitude.
The gesture was not well-received in China.
When a Sina Weibo user (who claims to have purchased a faulty Galaxy Note 7 that exploded) tweeted out an image of the executives on their knees, thousands of Chinese internet users reacted angrily. By kneeling, Samsung showed disrespect for Chinese culture, they said.
“Now we can say goodbye to Samsung,” wrote one on Weibo (link in Chinese, registration required). “We bow for our parents, teachers, heroes, martyrs, our virtuous ancestors, what’s the purpose of this sort of bowing? I can’t accept this in my heart,” another wrote. Full story...
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