Google has been found guilty of misleading or deceptive conduct by an Australian court over the way its search advertisements directed traffic to sponsored links.
In a ruling that could threaten its advertising stream, the Federal Court found the internet company had misled users who searched for a specific product or company but were led to advertisements by a competitor.
The court ruled that Google was not merely a conduit but promoted the deception because its algorithms generated the placement of the advertisement. The case – believed to be the first time Google has been held liable for civil actions – marks a damaging setback for the company's AdWords search engine advertising operation.
"Google is in fact much more than a mere conduit," the court found. Full story...
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In a ruling that could threaten its advertising stream, the Federal Court found the internet company had misled users who searched for a specific product or company but were led to advertisements by a competitor.
The court ruled that Google was not merely a conduit but promoted the deception because its algorithms generated the placement of the advertisement. The case – believed to be the first time Google has been held liable for civil actions – marks a damaging setback for the company's AdWords search engine advertising operation.
"Google is in fact much more than a mere conduit," the court found. Full story...
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- The real price of "free" online services...
- How Facebook is tracking you...
- Beware of digital deception: don't believe everything you see on the screen...
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