Wednesday, April 04, 2012

Google found guilty in Australia of deceptive conduct over advertisements...

Google has been found guilty of misleading or deceptive conduct by an Australian court over the way its search advertisements directed traffic to sponsored links.
In a ruling that could threaten its advertising stream, the Federal Court found the internet company had misled users who searched for a specific product or company but were led to advertisements by a competitor.

The court ruled that Google was not merely a conduit but promoted the deception because its algorithms generated the placement of the advertisement. The case – believed to be the first time Google has been held liable for civil actions – marks a damaging setback for the company's AdWords search engine advertising operation.

"Google is in fact much more than a mere conduit," the court found. Full story...

Related posts:
  1. How Google and Facebook manipulate and determine your searches...
  2. Kevin Slavin: How algorithms shape our world...
  3. Google's Seoul office raided over data collection claims...
  4. The real price of "free" online services...
  5. How Facebook is tracking you...
  6. Beware of digital deception: don't believe everything you see on the screen...

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