Shirtless men clad in red sweatpants have been lining up for days in Singapore's prime shopping district, part of an advertising gimmick revealing not just muscle but also a gradual unpeeling of the city state's puritanical ways.
The feverish reception given the "shirtless greeters" by the Singapore public, both in real life and online, where it has gone viral in social media, signals how the notoriously conservative city-state has been loosening up in recent years, experts said.
On a recent evening, women stood with the men for pictures, touching them on the chest or receiving a friendly embrace. One even jumped up on a greeter's back.
The men, from the United States, Europe and Asia, are on a mission to drum up excitement for fashion retailer Abercrombie & Fitch (A&F)'s flagship store in Singapore, which opened on Thursday, using a campaign also employed overseas. More + photos...
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The feverish reception given the "shirtless greeters" by the Singapore public, both in real life and online, where it has gone viral in social media, signals how the notoriously conservative city-state has been loosening up in recent years, experts said.
On a recent evening, women stood with the men for pictures, touching them on the chest or receiving a friendly embrace. One even jumped up on a greeter's back.
The men, from the United States, Europe and Asia, are on a mission to drum up excitement for fashion retailer Abercrombie & Fitch (A&F)'s flagship store in Singapore, which opened on Thursday, using a campaign also employed overseas. More + photos...
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