A small town in the Australian has decided to change it name for a month in a bid to boost road safety.
The town of Speed - a blink-and-you'd-miss-it town in the countryside of Victoria - will be known as SpeedKills.
Speed-dwellers are hoping it will persuade drivers to slow down on country roads.
Speed is hoping to become something of a global, internet sensation with the launch of this novel safety campaign. More...