Alia Banaja is a local product. Born and raised in Jeddah, she graduated from a local university some years ago. Soon after, she established the first IT business run exclusively by women. At the time, the industry was dominated by males, but over the years Alia has validated her proficiency in the field and had signed up some long-term clients.
Her 2 The Point, formed in 2002, is a medium-sized company in the information technology sector and has worked on the successful implementation of several projects for government and private sector companies such as King Faisal Specialist Hospital and the Department of Home Economics at the King Abdul Aziz University in Jeddah, among others.
But Alia and thousands of other Saudi businesswomen faced a dilemma. More...
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