Microsoft launches its Bing search engine...

Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing.

Speaking at the D7 Conference in San Diego, Ballmer launched Microsoft's new Search brand, formerly code-named "Kumo." Bing will begin rolling out in the coming days and will be fully available on 6/3.

More than just a rebranding of Live Search, Microsoft is repositioning Bing as a "decision engine," with a goal "to provide customers with intelligent search tools to help them simplify tasks and make more informed decisions," according to a Microsoft spokesperson. More...

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