Monday, March 23, 2009

India's Nano, "the world's cheapest car" goes on sale...

India's Tata group has announced that the world's cheapest car, the Nano, will roll out of West Bengal state with a price tag of just 100,000 rupees ‑ £1,350 ‑ and will be exported to richer nations, beginning with Europe, in two years.

Ratan Tata, chairman of Tata Motors, said the car was originally designed to bring motoring to India's masses, but he was taken aback by the considerable interest in the west.

He said: "Initially we did not plan for this product to be marketed anywhere else but India or developing countries … I felt that the niche did not exist in the west. But now the present economic scene makes it somewhat more relevant in price." More...

See also:

  1. India: Nano car factory work stops as farmers protest...
  2. India's Tata Nano, a revolution in the making?
  3. The Titans no longer lurk in the shadows...

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