The shop said changing body shapes, more accurate measuring techniques and the increasing popularity of plastic surgery are fuelling sales of larger bras.
Debenhams specialist lingerie buyer Sharon Webb said: “It’s clear that Britain is now entering the age of the fuller bust.
“Some of the increase has undoubtedly been due to poor bust measuring techniques in the past - our results show that many women are often between one and two cup sizes larger than they realize. More...
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