The latest edition of the Indian Premier League — a 48-day annual cricket tournament that showcases top talent from across the world — has some huge numbers to boast.
The opening match saw television viewership increase 37 percent over the prior year, advertising costs have almost doubled and some $94 million was spent by the eight participating teams to buy 169 players in an auction, compared with just $14 million for 66 players in 2017, industry data show.
The popular league is in its 11th year and features a shorter version of the sport called Twenty20 that is more appealing to television viewers. A game typically last 3 hours, a much faster pace compared to other formats of cricket where a game may last anywhere from a day to five days.
While the competition's reputation was briefly tarnished by a scandal that involved certain players agreeing to fix specific aspects of a match, the lure of IPL has only increased, say industry insiders. Full story...
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