Friday, April 06, 2018

Did Cambridge Analytica use Filipinos' Facebook data to help Duterte win?

It appears that 6 months before the United States presidential elections in 2016, Cambridge Analytica, a British political consulting firm, also had a hand in the Philippine presidential race.

Facebook data of Filipinos was improperly shared with Cambridge Analytica, according to the social media company itself.

In a post by Facebook's Chief Technology Officer Mike Schroepfer on Wednesday, April 4, he said that about 1,175,870 Filipino users may have had their Facebook information improperly shared with Cambridge Analytica.

The Philippines is only behind the United States in terms of the number of people whose data was compromised.

Cambridge Analytica is the communications firm at the center of a global scandal, amid allegations it harvested data of millions of Facebook users for Donald Trump's presidential campaign. The end goal was to create software to predict and influence voters' choices at the ballot box. Full story...

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