Sexual slurs infuriate China’s ‘leftover’ women...

They are shamed on television yet named as a driving force behind China’s consumer boom. Middle class with disposable incomes, single women have played a key role in keeping the world’s second biggest economy ticking over.

But while they are feted for their spending power, they have been compared to “used cars” or portrayed in a sexist way in tasteless television ads aimed at, yes, female consumers.

In October, IKEA caused a social media storm when a Chinese advert for the Swedish furniture chain featured a mother who threatened to disown her unmarried daughter.

The 30-second commercial showed a family scene with a stern-looking Chinese mom telling her daughter: “If you cannot bring back a boyfriend, don’t call me mom.”

At that point, a young man appears at the door with flowers, and the delighted parents roll out their IKEA dining table with branded decorations and cutlery. The scene ends with the tagline: “Celebrate Everyday Life”. Full story...

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