Friday, November 10, 2017

12 ways airports are actually manipulating you...

Over the years, airports have evolved from bare-bones transportation hubs for select travelers to bustling retail centers for millions. They’re being designed to both complement and influence human behavior. Everything from the architecture and lighting to the trinkets on sale in the gift shops is strategic. Here are a few tricks airports use to help travelers relax, get to their gates safely and on time, and hopefully spend some money along the way. 


One key to a successful airport is easy navigation. Travelers should be able to get from security to their gate without getting lost, with help from subtle design cues nudging them in the right direction. In design lingo, this process is called wayfinding. “I tell my staff that signage is an admission of failure,” says Stanis Smith, executive vice president and leader of the airports sector at consulting firm Stantec. “Obviously one needs signs, but the best thing for designers to do is look for ways you can assist with wayfinding that are subtle.”
For example, in many new airports, passengers can seen through to the tarmac immediately after they leave security, or sooner. “More important than anything is a view directly out to airside and you see the tails of all the aircraft,” says Robert Chicas, Director of Aviation and Transportation at HOK, the architectural firm that helped redesign the Indianapolis International Airport. “Does it matter whether it’s your aircraft? Probably not. It gives you an orientation so you know generally that’s the direction you need to head in.” Full story...

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