Amazon accused of raising prices on Prime Day deals to dupe customers into bogus bargains...

A manufacturer says Amazon has been raising prices of products to double their actual recommended retail price, before artificially "lowering" the cost to create a fake "discount" during its Prime Day promotion.

Remodeez is a startup based in Charlotte, North Carolina that has invented non-toxic, odourless foot and bag deodorisers. The recommended retail price of one of its deodoriser products is $9.99 (£7.67), as agreed between Remodeez's founder Jason Jacobs and Amazon since 2015.

However, according to Jacobs, during the recent Prime Day event held on 10-11 July, Amazon said that the product usually retails at $15.42, but that it had been dropped down to the bargain price of "$9.99 for Amazon Prime Day".

Even worse, by the end of the 30-hour-long promotion, Remodeez says that the recommended retail price of the deodoriser product had for some reason been bumped up to $18.44. Full story...

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