Thursday, March 02, 2017

Indian traders boycott Coca-Cola for 'straining water resources'

Campaigners in drought-hit Tamil Nadu say it is unsustainable to use 400 litres of water to make a 1 litre fizzy drink

More than a million traders in India are boycotting fizzy drinks including Coca-Cola and Pepsi after claims from from two Indian trade associations that foreign firms are exploiting the country’s water resources.

Traders in the south Indian state of Tamil Nadu, which has a population bigger than the UK, will replace big brands with locally produced soft drinks.

“These foreign companies are using up scarce water resources of the state,” said K Mohan, secretary of the Vanigar Sangam, one of the associations supporting the boycott.

Concerns about excessive water usage by companies such as Coca-Cola and PepsiCo were heightened after low rainfall during the last monsoon. Full story...

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