Iceland — a land of glaciers, snow, and reindeer — is so hot right now.
Among young professionals, the sparsely populated European country has suddenly become some sort of exotic pilgrimage: Facebook and Instagram feeds are filled with oversaturated images of fjords, colorful villages, and ice melt waterfalls. The country has been touted as an up-and-coming, must-see destination by a multitude of outlets, from Lonely Planet to National Geographic.
In 1949 — the year the Icelandic Tourist Board began tracking foreign travelers — a paltry 5,312 people came to visit. By 1996, just 200,000 tourists from around the globe were coming to Iceland annually. As recently as 2010, the number of visitors was actually decreasing. Then around 2011, things went bonkers:
(...)
Bjorg Gudjons, an agent at Nordika Travel, attributes some of Iceland’s newfound popularity to its reputation as a safe destination.
“What we’re seeing in the industry is that fear [due to terror attacks] has deflected travelers from other European countries,” she says. “Iceland is one of safest countries in the world.” Full story
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Among young professionals, the sparsely populated European country has suddenly become some sort of exotic pilgrimage: Facebook and Instagram feeds are filled with oversaturated images of fjords, colorful villages, and ice melt waterfalls. The country has been touted as an up-and-coming, must-see destination by a multitude of outlets, from Lonely Planet to National Geographic.
In 1949 — the year the Icelandic Tourist Board began tracking foreign travelers — a paltry 5,312 people came to visit. By 1996, just 200,000 tourists from around the globe were coming to Iceland annually. As recently as 2010, the number of visitors was actually decreasing. Then around 2011, things went bonkers:
(...)
Bjorg Gudjons, an agent at Nordika Travel, attributes some of Iceland’s newfound popularity to its reputation as a safe destination.
“What we’re seeing in the industry is that fear [due to terror attacks] has deflected travelers from other European countries,” she says. “Iceland is one of safest countries in the world.” Full story
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