Thursday, September 01, 2016

American Airlines to passengers: Straighten up and fly right...

Good news, fellow travelers:

The folks who run American Airlines have taken a good, hard look at the horror that is modern air travel — the cramped seating, confiscatory baggage fees, interminable security delays, absurd carry-on restrictions, etc. — and they've tracked down the root of the problem:

The people who fly American Airlines.

In a groundbreaking advertising campaign debuting this week in newspapers across the country, the nation’s third-largest air carrier tells its passengers: Ask not what American Airlines can do for you; ask what you can do for American Airlines.

Not in so many words, of course.

And to be strictly accurate, the new advertising campaign doesn’t actually criticize the company’s customers; it merely suggests that maybe the worst of those customers could afford to be a little bit more like, you know, the best.

“WHAT DOES IT MEAN TO BE A GREAT FLYER?” the airline asks readers in a glossy pullout page inserted in Tuesday's editions of the New York Times and the Wall Street Journal. Full story...

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