Facebook knows more about your personal life than you probably realize. As part of the company’s increasingly aggressive advertising operation, Facebook goes to great lengths to track you across the web. The company compiles a list of personal details about every user that includes major life events and general interests. For years, details have been murky about how exactly the social network targets ads—but the company has finally given us a glimpse into how the secret sauce is made.
Facebook published a new targeted ad education portal and updated its ad preference settings to make them easier for users to understand. The tools reveal all 98 personal data points Facebook uses to target adverting at you—and you wouldn’t be wrong to feel a little uneasy about what Facebook knows and uses to sell advertising, though there’s no evidence that anything nefarious is going on here at all. It just feels weird!
There are plenty of obvious characteristics that Facebook knows about its users, such as whether they’re getting married, just returned from vacation, or are about to have a baby. Most of that personal data is collected when people voluntarily post to Facebook or update their profiles.
But then there’s creepier stuff that definitely isn’t submitted voluntarily, such as the number of credit lines you have, whether you’re an investor, what you invest in, whether you carry a balance on your credit card, whether you use coupons, and whether you’re likely to move. Full story...
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Facebook published a new targeted ad education portal and updated its ad preference settings to make them easier for users to understand. The tools reveal all 98 personal data points Facebook uses to target adverting at you—and you wouldn’t be wrong to feel a little uneasy about what Facebook knows and uses to sell advertising, though there’s no evidence that anything nefarious is going on here at all. It just feels weird!
There are plenty of obvious characteristics that Facebook knows about its users, such as whether they’re getting married, just returned from vacation, or are about to have a baby. Most of that personal data is collected when people voluntarily post to Facebook or update their profiles.
But then there’s creepier stuff that definitely isn’t submitted voluntarily, such as the number of credit lines you have, whether you’re an investor, what you invest in, whether you carry a balance on your credit card, whether you use coupons, and whether you’re likely to move. Full story...
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