You can see it coming, you know it instinctively, you warn about it and write about it. Then everything comes out much worse than anyone could have predicted. And they had secretly hoped that somehow a miracle would save them – that the soothsayer inside them might just turn out to be wrong. Then the German IVW, [which does the sales auditing for the amount of publications sold within a given period,] presents us with the bill for the first quarter of 2016. And it's much worse than anyone had feared: double-digit losses for the number of mainstream tabloids sold in Germany. The readers are running away in droves…
(...)
And when you take out the red herring publication “B.Z.” from the BILD/B.Z. group (1,997,319), that amounts to 1.8 million BILD publications that are in paid circulation — that’s with throwing a few more rags into the count.
So after 15 years of dominating the newsstands, the BILD gravediggers have driven away a good 3 million of its readers.
That’s a bitter morning gift for the newly designated executive editor of BILD, Tanit Koch. There was a time when BILD had five million buyers. Per day. Full story...
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(...)
And when you take out the red herring publication “B.Z.” from the BILD/B.Z. group (1,997,319), that amounts to 1.8 million BILD publications that are in paid circulation — that’s with throwing a few more rags into the count.
So after 15 years of dominating the newsstands, the BILD gravediggers have driven away a good 3 million of its readers.
That’s a bitter morning gift for the newly designated executive editor of BILD, Tanit Koch. There was a time when BILD had five million buyers. Per day. Full story...
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