The issue of unmarried females, often stigmatised as "sheng nu" or leftover women, has long been a topic of concern in a society that prioritises marriage and motherhood for women.
Called the "Marriage Market Takeover", the four-minute long documentary-style video was commissioned by Japanese beauty giant SK-II.
In a statement to the BBC, SK-II President Markus Strobel said the advert was part of "a global campaign to inspire and empower women to shape their destiny".
"The film brings light to the real-life issue of talented and brave Chinese women feeling pressured to get married before they turn 27, for fear of being labelled 'sheng nu'".
He also said the company was adopting "a positive approach in helping women face pressures". Full story...
Related posts:
- On the lookout for love in love jungle Shanghai...
- China's "leftover" women...
- Love and sex in Beijing!! Wow!
- The price of marriage in China...
- China's new bachelor class...
- It's tough for China's "unwanted" single women...
- China's single women compete for love and riches...
- Chinese single women 'hire boyfriends' for New Year to beat family...
No comments:
Post a Comment