Thursday, February 11, 2016

Nestlé drops sponsorship of athletics body (IAAF) over scandal...

Swiss-based food giant Nestlé has terminated a sponsorship programme with world athletics' governing body (IAAF) over fears that the corruption and doping scandals surrounding the sport could damage the company's reputation, a spokeswoman said on Wednesday.

"I confirm that we have decided to end our partnership with the IAAF Kids Athletics programme with immediate effect," Nestlé spokeswoman Lydia Meziani told AFP in an email.

"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF," she added.

Nestlé, the world's largest food company, became in 2012 the main sponsor of a programme aimed at promoting athletics for youths worldwide.

 But Meziani said Nestle decided to "terminate (its) existing relationship with the IAAF" because a continued partnership "could negatively impact our reputation and image." Full story...

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