Tuesday, February 23, 2016

Ad blockers: How online publishing is fighting back...

Programs such as Adblock Plus, AdFender and Popup Blocker Pro have long claimed to protect consumers from intrusive web ads that slow down our browsers and hoover up personal data.

Around 200 million people globally are estimated to use such apps.

But for businesses that depend on web advertising, ad blockers could cost an estimated $21.8bn (£15bn) in lost revenue a year.

While some dispute this figure, most in the industry agree that ad blockers threaten publishers' ability to provide content free at the point of use.

Now publishers and advertisers are fighting back; the battle of the blockers is heating up. Full story...

Related posts:
  1. AdBlock Plus defeats German publishers in court...

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