“Let’s eat ugly!”
Of the various calls to action at the United Nations climate conference this week, that one by Nicolas Chabanne might be among the catchiest catchphrases.
Mr. Chabanne, an entrepreneur with ties to French fruit and vegetable farmers, has been working the sidelines of the conference to promote an effort that he says can help the climate by reducing food waste.
Tapping into a growing international movement to sell and consume food deemed too visually unappealing to make its way to market — whether undersize apples, pug-nose peppers or misshapen Camembert — Mr. Chabanne runs a campaign called Gueules Cassées, which translates into Ugly Mugs.
Its logo is a smiling apple with a black eye and a single tooth, which Mr. Chabanne prints on labels that farmers and retailers can affix to their homeliest produce and sell at reduced rates. He sells the labels for a few euro cents each, keeping part of the proceeds while donating the rest to consumer groups or activists fighting food waste. Full story...
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Of the various calls to action at the United Nations climate conference this week, that one by Nicolas Chabanne might be among the catchiest catchphrases.
Mr. Chabanne, an entrepreneur with ties to French fruit and vegetable farmers, has been working the sidelines of the conference to promote an effort that he says can help the climate by reducing food waste.
Tapping into a growing international movement to sell and consume food deemed too visually unappealing to make its way to market — whether undersize apples, pug-nose peppers or misshapen Camembert — Mr. Chabanne runs a campaign called Gueules Cassées, which translates into Ugly Mugs.
Its logo is a smiling apple with a black eye and a single tooth, which Mr. Chabanne prints on labels that farmers and retailers can affix to their homeliest produce and sell at reduced rates. He sells the labels for a few euro cents each, keeping part of the proceeds while donating the rest to consumer groups or activists fighting food waste. Full story...
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- The gigantic, secretive market where France’s top chefs buy their food...
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- 'Use by' dates contribute to unnecessary food waste...
- France to ease 'best-by' rules to cut food waste...
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