Following a series of disastrous failures in India, one of Coca-Cola's most important markets, the company is desperate to rebuild its reputation by claiming 'water neutrality'. But the idea is absurd, writes Amit Srivastava, and does nothing to benefit the communities that suffer from the depleted aquifers it pumps from.
The Coca-Cola company is planning to announce that it is close to replenishing all the water it uses "back to communities and nature" by the end of 2015, well ahead of schedule.
As campaigners that have closely scrutinized Coca-Cola's operations in India for over a decade, we find the company's assertions on balancing water use to be misleading.
The company's track record of managing water resources in and around its bottling operations is dismal, and the announcement is a public relations exercise designed to manufacture an image of a company that uses water sustainably - far removed from the reality on the ground.
The impetus for Coca-Cola to embark upon its ambitious water conservation programs globally stems from its experience in India, where the company has been the target of communities across the country holding it accountable for creating water shortages and pollution. Full story...
Related posts:
The Coca-Cola company is planning to announce that it is close to replenishing all the water it uses "back to communities and nature" by the end of 2015, well ahead of schedule.
As campaigners that have closely scrutinized Coca-Cola's operations in India for over a decade, we find the company's assertions on balancing water use to be misleading.
The company's track record of managing water resources in and around its bottling operations is dismal, and the announcement is a public relations exercise designed to manufacture an image of a company that uses water sustainably - far removed from the reality on the ground.
The impetus for Coca-Cola to embark upon its ambitious water conservation programs globally stems from its experience in India, where the company has been the target of communities across the country holding it accountable for creating water shortages and pollution. Full story...
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