Inside a modern office block in Westerham, Kent, a team of ordinary people with extraordinary powers has been assembled. They turn up every day to put on lab coats and sniff, chew and slurp their way through whatever is pushed at them through little serving hatches.
They are doing some of the most crucial experiments we’ve never heard of, tests that will affect all our lives. This is the frontline of the sugar wars.
The independent laboratories of Marketing Sciences Unlimited are where food manufacturers are bringing their products to test on ordinary consumers to see if they are likely to accept changes in formulation or recipe that will mean we can finally stop eating so much sugar.
Experts are calling sugar the new tobacco – and last week a major report from a committee of scientists advised the government to halve the current recommended daily intake. Sugar consumption is causing not just obesity, but is linked to type two diabetes, cancer, heart disease, chronic fatigue and tooth decay. Nutritionists say no more than 5% of our daily calorie intake should come from sugar – about seven teaspoons. Full story...
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They are doing some of the most crucial experiments we’ve never heard of, tests that will affect all our lives. This is the frontline of the sugar wars.
The independent laboratories of Marketing Sciences Unlimited are where food manufacturers are bringing their products to test on ordinary consumers to see if they are likely to accept changes in formulation or recipe that will mean we can finally stop eating so much sugar.
Experts are calling sugar the new tobacco – and last week a major report from a committee of scientists advised the government to halve the current recommended daily intake. Sugar consumption is causing not just obesity, but is linked to type two diabetes, cancer, heart disease, chronic fatigue and tooth decay. Nutritionists say no more than 5% of our daily calorie intake should come from sugar – about seven teaspoons. Full story...
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- FED UP: This film exposes the bitter truth about sugar and america's obesity problem...
- Killing us sweetly. Staggering health consequences of sugar on Americans...
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