HAVE you ever wondered why the food at Ikea is so cheap?
No, it’s not because they want to apologise for making you assemble your own furniture.
A recent discussion on question-and-answer site Quora has revealed some of the best mind tricks restaurants use to get customers to pay more.
Surprisingly, Ikea, which you wouldn’t think of as a traditional restaurant and more of a Swedish relationship minefield, rates at the top for tricky business.
Chris Spear, a chef who previously worked at an Ikea food-service operation, explained that the whole purpose of the quick-service restaurants is to “reinforce their low price profile” on items in the rest of the store, even if it means selling food at a loss.
“You have no idea how much a couch costs. You see one you like for $599. Is that a good price? You have no idea because you’ve never bought a couch before,” he explained. Full story...
Related posts:
No, it’s not because they want to apologise for making you assemble your own furniture.
A recent discussion on question-and-answer site Quora has revealed some of the best mind tricks restaurants use to get customers to pay more.
Surprisingly, Ikea, which you wouldn’t think of as a traditional restaurant and more of a Swedish relationship minefield, rates at the top for tricky business.
Chris Spear, a chef who previously worked at an Ikea food-service operation, explained that the whole purpose of the quick-service restaurants is to “reinforce their low price profile” on items in the rest of the store, even if it means selling food at a loss.
“You have no idea how much a couch costs. You see one you like for $599. Is that a good price? You have no idea because you’ve never bought a couch before,” he explained. Full story...
Related posts:
- IKEA France bosses 'hit with spying charges'
- IKEA: Four executives sacked over store spying...
- IKEA 'illegally spied on its shoppers and staff'
- Ikea boss in Germany sacked for 'pro-Nazi' Facebook posts...
- Aldi staff 'filmed women shoppers bending over'
- IKEA stores are like a maze to keep customers trapped in?
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